The way in which organisations deal with their customers is one of the limited means that can differentiate and increase market share. The web offers a fantastic opportunity to improve customer experience at a reduced cost per transaction, and yet few have managed to successfully take advantage. HDandQ allows you to engage customers digitally, and interactively. By empowering them to make their own decisions, customers resolve their own issues without the need for agent assistance.
Tell me and I'll forget; show me and I may remember; involve me and I'll understand. Whilst this is an old proverb, there is no question that people's ability to retain information is increased by involving them in any learning or training exercise.
Interactive content allows you to deliver material in a way that enables the trainee to take on information, be given the freedom to make the wrong choices and learn from mistakes, and be guided through a logical process to arrive at the right destination. Whilst every training course will contain the same information, each trainee will have a unique experience allowing every individual to learn differently.
The HDandQ platform remembers every decision that individuals make, giving you the ability to see not just that someone has completed training, but also to analyse the areas they may have struggled with or exceled in, and make informed decisions on which areas need further development.
With consumers increasingly turning to online purchasing, the opportunity to engage and influence their decisions is reduced. Tools, such as pop-up-chat allow you to offer the customer the opportunity to communicate with you in real time, should they want to, but there are limited ways of influencing the buying decisions they make.
Interactive video will guide your customer to the right products and services through their own choices, whilst maintaining your ability to impact what ends up in the shopping cart.
Animation and videos have long been at the forefront of delivering information and appealing to target audiences. Unfortunately, one size does not fit all, and you are limited to specific demographics for any one piece of content – you will also have limited insight in to how your audience reacts to the media, or at what point they disengage.
By creating a layered interactive experience you are able to appeal to, and keep the attention of, a wider range of prospects, and you can create a two-way flow of information between yourself and the customer.
HDandQ’s interactive platform not only tracks who is watching your video, but also what type of prospect they are, the choices they make as they go through the content and how they want you to engage with them. With this deeper understanding of who is watching and why, you are empowered to be smarter with the way you reach out to these prospects and therefore utilise your marketing resources in a much more fine-tuned manner, with better results.
Attracting the right type of people, and retaining them, is becoming increasingly competitive as recruitment these days is as much about your company as it is about the applicant – candidates are evaluating who they work for, just as you are evaluating their ability to do the job.
Imagine knowing who is applying for the job, what decisions they make throughout any given scenario, and being able to subtly profile each of your applicants whilst simultaneously showcasing the very best that your company has to offer its employees. With interactive video you can get your company’s message across, whilst including the applicant, and get a better understanding of who you are dealing with.